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				HOGESCHOOL VAN AMSTERDAM
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					MONDAY 28 JANUARY
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								ESP
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								<h2>OTHERS</h2>
								<h1>Entrepreneurship</h1>
								<h3>By <span>Peter Fonkert</h3>
								<hr>
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									<span class="infos_items">8h30 - 10h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°0025</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">3 Homework</span>
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								<p class="description">
								Entrepreneurship is THE key ingredient for a successful development of the economy. Without this the world would have been as poor as a century or more ago. All major companies of today started as small companies. Some of these will disappear. New ones will continue to emerge. Employment levels in all multinationals together [...]</p>
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								DMK
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								<h2>MARKETING</h2>
								<h1>Digital Marketing</h1>
								<h3>By <span>TBA</h3>
								<hr>
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									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">10h30 - 12h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°1175</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">2 Homework</span>
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								<p class="description">
								The internet and other digital media have transformed marketing. Understanding its dynamics is now more than ever before - a necessity.For customers, it means a much wider choice and purchase convenience. For organisations, it is an opportunity to innovate, expand to new markets, create customer awareness, and increase brand value. The course Internet Marketing covers different aspects [...]</p>
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								IMF
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								<h2>FINANCE</h2>
								<h1>International Money & Finance</h1>
								<h3>By <span>Frank van den Berg</h3>
								<hr>
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									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">14h30 - 16h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°4014</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">1 Homeworks</span>
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								<p class="description">The course International Money and Finance (INE) explains -at intermediate level-<br> 
								1) how Foreign Exchange (FX) markets function,<br>
								2) where these FX markets are located (physically and in cyberspace),<br>
								3) why exchange rates fluctuate and which economic and social factors impact their volatility, <br>
								4) [...]</p>
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					THUESDAY 29 JANUARY
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								ITT
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								<h2>FINANCE</h2>
								<h1>International Trade</h1>
								<h3>By <span>Bruce Weaver</h3>
								<hr>
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									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">9h30 - 11h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°1023</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">1 Homework</span>
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								<p class="description">The module is based upon the concept that international enterprises require management's full knowledge and understanding of the major considerations supplementing the marketing effort, the risks involved, and the practical steps in which the corporation must engage prior to, during, and subsequent to the consummation of the sales contract.<br> Maintaining an overview perspective [...]</p>
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								PLS
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								<h2>OTHERS</h2>
								<h1>Personal Leadership</h1>
								<h3>By <span>Claudia Barrulas</h3>
								<hr>
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									<span class="infos_items">13h30 - 15h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°1425</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">3 Homework</span>
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								<p class="description">The Personal Leadership course consists of seven training sessions and a feedback session.<br>
								The objective of the course is that students learn how to develop themselves into leaders. A natural first step for that to happen is through personal leadership. Each training session focusses on a particular topic that embraces different aspects of personal leadership. [...]</p>
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								MKC
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								<h2>MARKETING</h2>
								<h1>Marketing & Communication</h1>
								<h3>By <span>Maryna Rusthoven</h3>
								<hr>
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									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">15h30 - 17h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°2102</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">1 Homeworks</span>
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								<p class="description">In this course students will learn the essence of marketing communications and its role within the marketing function for an organization. They will also learn how to set up an international marketing communications plan for an international product or service in a country or region. <br>Special attention is given to cross cultural marketing communications [...]</p>
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					WEDNESDAY 30 JANUARY
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								MIA
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								<h2>MARKETING</h2>
								<h1>Marketing in Action</h1>
								<h3>By <span>Max Kohnstamm</h3>
								<hr>
								<div class="infos">
									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">9h30 - 11h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°4002</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">2 Homework</span>
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								<p class="description">During the final years of the study at the HES a lot of attention is given to marketing strategy and (international) marketing management. But at the start of a marketing career the HES graduate will become an assistant to the marketing manager and should be able to handle operational marketing problems. His/her boss is the manager who will decide about the marketing strategy. Therefore it is usefull to acquire skills [...]</p>
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								DDE
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								<h2>LANGUAGES</h2>
								<h1>Debating in English</h1>
								<h3>By <span>Ynske Gunning</h3>
								<hr>
								<div class="infos">
									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">12h30 - 14h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°0023</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">1 Homework</span>
								</div>
								<p class="description">Fundamental theory of critical argumentation.<br>
								Gathering and analysis of relevant background information (desk research).<br>
								Presentation skills.<br> Debating: rules, skills.</p>
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								ESP
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								<h2>LANGUAGES</h2>
								<h1>Espagnol level 7</h1>
								<h3>By <span>Miriam Olid Goni</h3>
								<hr>
								<div class="infos">
									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">16h30 - 18h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°1014</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">3 Homeworks</span>
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								<p class="description">The material used during this module will be included in the syllabus provided by the teacher.</p>
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					THURSDAY 31 JANUARY
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								BEC
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							<div id="article">
								<h2>OTHERS</h2>
								<h1>Business Ethics</h1>
								<h3>By <span>Ynske Gunning</h3>
								<hr>
								<div class="infos">
									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">11h30 - 13h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°3012</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">2 Homework</span>
								</div>
								<p class="description">The course covers ethical aspects of decision making in organizations. The subject will be approached from societal, managerial, HRM, and marketing viewpoints. After a general introduction of ethics and morality, several aspects of business ethics will be covered, such as: the role of stakeholders, ethical dilemmas in international business, the influence of and the relationship with the government, ethical aspects of [...]</p>
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					<div class="course">
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								INN
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							<div id="article">
								<h2>OTHERS</h2>
								<h1>Innovation</h1>
								<h3>By <span>Anoejske Timmermans</h3>
								<hr>
								<div class="infos">
									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">13h30 - 15h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°0012</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">1 Homework</span>
								</div>
								<p class="description">Innovation seems to be the magic word in managing businesses successfully. In this course it will become clear that there are various types of Innovation at which we will take a closer look. Having identified different types of Innovation it is important to get an understanding of how acknowledged Innovative companies create conditions to become and stay Innovative. [...]</p>
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					<div class="course">
						<div class="course_left">
							<div class="icon">
								STM
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							<div id="article">
								<h2>BUSINESS</h2>
								<h1>Strategic Market Management</h1>
								<h3>By <span>Ronald Janssen</h3>
								<hr>
								<div class="infos">
									<img class="icon_infos" src="../ressources/calendar/clock.png"/>
									<span class="infos_items">15h30 - 17h30</span>
									<img class="icon_infos" src="../ressources/calendar/room.png"/>
									<span class="infos_items">Room n°4002</span>
									<img class="icon_infos" src="../ressources/calendar/homework.png"/>
									<span class="infos_items">3 Homeworks</span>
								</div>
								<p class="description">Over the past decade the marketing environment has changed in a series of dramatic and far-reaching ways. Amongst some of the most signify cant of these changes has been the emergence of “the new consumer” and “the new competition”. This new consumer is typically far more demanding, far more discriminating, much less brand loyal, and far more willing to complain than in the past, whilst the new competition is frequently far less predictable and often more desperate than previously. [...]</p>
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